Mittwoch, 16. November 2011

GermanoMedia translates for Stuck in Customs

(Deutsche Version hier)

GermanoMedia produziert kostenloses HDR-Tutorial für Stuck in Customs.Today it was on the news: HDR-Tutorial in German! GermanoMedia has co-operated with the world’s no. 1 travel photography blog  Stuck in Customs of renowned American photographer Trey Ratcliff. His award winning online tutorial on HDR photography is now also available in German. The tutorial is already online since November 1st.

The popular instruction for this very special kind of photography can already be read in several languages on Stuck in Customs. Now also German fans of this photography style can enjoy this online seminar in their mother tongue. GermanoMedia the English editorial service of Z MEDIA has been assigned to translate this tutorial for German users.

Trey Ratcliff is an internationally esteemed photo artist who gained a lot of publicity for this kind of photography with his work. HDR is the abbreviation for High Dynamic Range. A series of differently exposed photographs exactly of the same subject are taken. The results are beeing processed on the computer and only the correctly exposed parts will be used for the final photograph.

Ratcliff composes images which are quite close to the human way of sight. To understand this it is important to know that a normally exposed image of a recent digital camera model only captures about 60 per cent of the luminosity spectrum compared to the human eye. The rest will be over or under exposed. With HDR this restriction can be liftet. That is the reason for the popularity of this photographic art.

The photographer’s team had supported GermanoMedia extremely well in the course of the translation process. Ratcliff’s very unique language and humor are a substantial contribution to the entertainment value of this teaching material.

In the course of the production a range of other tasks had to be managed besides the plain translation work. Trey describes his procedures on the basis of English camera manuals and software products. GermanoMedia had replaced this with the exact German phrases for these products. This is of special importance because they are not always direct translations. Germans who switched from a German to an English version of Photoshop (or the other way) will know what I mean.

The final result is a tutorial which gives German HDR enthusiasts an awesome threepart introduction into this subarea of photography – all for free.

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